About Us


Created in 1980 (over 40 years ago!), Crossfire (AUST) P/L is a family-owned business based in Braidwood, NSW. Only an hour away from the Australian capital. Our extended network allows us to call upon world-class expertise to help us field new projects and respond to user feedback to refine the current production.

It all started in the mountaineering, cross-country skiing and rafting trade a long time ago. We wanted to make sure that extreme sports athletes were coming back home safe. Our objective is to design and manufacture high standard gear. We believe that it is better and safer to spend a few extra dollars to deliver the best in performance and lifetime value.

In 1988, we had the privilege to support the army members of the Australian Association Bicentennial Everest Expedition.

Crossfire has the enormous privilege to retain Ian Maley as our consultant designer. His expertise and insight are drawn from a scientific and practical approach. Thanks to Ian’s abilities we are able to bring a project to life only in a matter of weeks. He always astonishes us with his innovations and creativity. (See more about Ian at www.wildernessequipment.com.au)

Thanks to our partners, we can tap into their buying power for textiles, materials and components. We have the ability to order up specific textiles, alloys, and buckles to exactly match the end-use. Each component of our products is specified by the Crossfire team. We use some unique components and exotic technical textiles. We put the emphasis on comfort, durability, weight reduction, strength, and cooling.

Our Mission: To deliver the best products without compromise .”

Our Vision: Crossfire will design and manufacture world-class field equipment to support those who protect our communities.

Our Values:

  1. Innovation: Crossfire equipment is best in its class, worldwide. Our head designer, Mr Ian Maley, has a lifetimes experience in both the wilderness and the factory. Our gear is not derivative of any ones work but ours. It is developed from first principles by absolute experts. End users are our design inspiration.
  2. Competency: Materials suppliers, production engineers and factory staff have been with us for decades. Their level of competence gives us the confidence to offer exceptional build quality and function.
  3. Strategy: Our plan is to be the best and most respected military pack builder on the market. We have invested much talent and treasure to achieve it.
  4. Transparency: Crossfire communicates closely with clients and partners. We listen to their needs. Confidentiality and IP are fully considered. Materials sourcing and manufacture are conducted with respect for our workers and our environment. Profits are reinvested in afforestation and wetland creation.

Our Trusted Partners

Those we choose to work with are outstanding for quality, capacity and service. All are leaders in their respective industries.

Visit some of our trusted partners at:

A Sincere ‘Thank You’.

We are 95% direct to consumer – meaning nearly all of our business is a personal transaction with YOU. We have limited wholesale operations which are mostly all International.
No middle man – no hidden corporation – employee driven and owned good old fashioned business.

Your patronage 100% supports the daily operation of our business, our staff and their families.  There is no Crossfire without our community and we remain committed to serving that community. Thank you for supporting us in our mission to make the gear to support those who protect our communities.

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