Created over 20 years ago, Crossfire (AUST) P/L is a family-owned business based in Braidwood, NSW. Only an hour away from the Australian capital, you will often find us at Canberra airport from where our team travels all around the world to meet our international customers and partners. Friends and associates coming from Vietnam to the USA provide R&D activities, material supplies and manufacturing capacities to Crossfire. Our extended network allows us to call upon world-class expertise to help us field new projects and respond to user feedback to refine the current production.
It all started in the mountaineering, cross-country skiing and rafting trade a long time ago. We wanted to make sure that extreme sports athletes were coming back home safe. Our objective is to design and manufacture high standard gear. We believe that it is better and safer to spend a few extra dollars to deliver the best in performance and lifetime value.
In 1988, we had the privilege to support the army members of the Australian Association Bicentennial Everest Expedition. It was a surprise to discover that the quality of the military equipment (packs and clothes) was inferior to the civilian equivalents. In that respect, we decided to take the opportunity to design military gear in DPCU, Black, Coyote and Multicam with very high standards.
Crossfire has the enormous privilege to retain Ian Maley as our consultant designer. His expertise and insight are drawn from a scientific and practical approach. Thanks to Ian’s abilities we are able to bring a project to life only in a matter of weeks. He always astonishes us with his innovations galore and creativity. (See more about Ian at www.wildernessequipment.com.au)
Thanks to our partners, we can tap into their buying power for textiles, materials and components. We have the ability to order up specific textiles, alloys, and buckles to exactly match the end-use. Each component of our products is specified by the Crossfire team. We use some unique components and exotic technical textiles. We put the emphasis on comfort, durability, weight reduction, strength, and cooling.
Our Mission: Crossfire will design and manufacture world-class field equipment in order to support those who protect our communities.
Our Vision: Safety comes first.
- Innovation: Crossfire equipment is best in its class, worldwide. Our head designer, Mr Ian Maley, has a lifetimes experience in both the wilderness and the factory. Our gear is not derivative of any ones work but ours. It is developed from first principles by absolute experts. End users are our design inspiration.
- Competency: Materials suppliers, production engineers and factory staff have been with us for decades. Their level of competence gives us the confidence to offer exceptional build quality and function.
- Strategy: Our plan is to be the best and most respected military pack builder on the market. We have invested much talent and treasure to achieve it.
- Transparency: Crossfire communicates closely with clients and partners. We listen to their needs. Confidentiality and IP are fully considered. Materials sourcing and manufacture are conducted with respect for our workers and our environment. Profits are reinvested in afforestation and wetland creation.
Our Trusted Partners
Those we choose to work with are outstanding for quality, capacity and service. All are leaders in their respective industries.
Visit some of our trusted partners at:
Social & Environmental
We take our obligations to society and to the planet seriously. We don’t exploit our workers, everyone is properly paid and has a safe workplace. Most of the profits from Crossfire are spent on re-afforestation, wetland restoration and carbon capture.
A few interesting sites that inform our thinking.